Album Advert Conventions

•  The same font is used throughout to keep the advert aesthetically pleasing.
• The photograph used for the album cover is also used as the image for the advert as this creates familiarity and recognition between the album and the advert for the album.
• To keep a positive buzz around the album, feedback from well known music publicity is used to entice you in to buy the album. This kind of advertisement is usually used for less known bands because they need to give people a reason to buy the album.
• a simple earthy colour scheme is used.
• Information on where you can buy the album, as much information to make it easy for the consumer to find the album.
• Website for the artist so the consumer can find out more about them.
• Release date.

The difference between the Florence + the Machine and the other adverts I have looked at, is that two different fonts are used. I believe this is because Florence + the Machines are a well known band and the font they have used for their name is familiar to their fans as THEIR font.